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With all the recent talks that Web 2.0 is dying or at least threatened by the recent turn of economic events, I can’t help but ponder the future. The past has proven that even in the worst of tragedies, invention and innovation has sprung forth. So clichés such as, when one door closes another one opens, begin to overcome their obtuse application and come into finite focus. “Knock, knock?” “Who’s there?” “Opportunity is here.” Brazen I may be, but when doom and gloom pervades daily media streams, I see an opportunity to look outside of the box. Things they are a’ changing so why not navigate new streams of consciousness and set our course for discover both online and offline. Brian Stelter of The New York Times recently reported, “This week NBC will begin introducing Web sites for its local TV stations with links to local newspapers, radio stations, online videos and other sources. And The New York Times will soon offer its online readers an alternative home page with links to competitors.” The links are coming, the links are coming but oh wait, they’ve already been here and for awhile now….
 This open embracing by mainstream journalism of the webosphere may be a sign of the “new architecture of news,” but perhaps it’s also a sign of the times. When a single tweet on Twitter breaks news stories and changes the pace of media streams, the once upon a time ‘reader’ is now deemed worthy of ‘newsmaker.’ With the onset of average jane/joe customer now dictating the lifestyle branding of any business by daily Facebook updates, mainstream advertisers are scrambling to capture those wandering eyeballs. That darn internet junk has gummied up the works and now what? All those fancy social media sites with all their fancy social tools need to show me the money model. What’s the future look like with mainstream media and advertisers seeking to capitalize on all those conversation streams and media sharing happening online? We need a memo STAT! I don’t know about you all but I’m enjoying the shift of power, and I’m in no hurry to see mainstream get their dirty paws back in my drawers. I embrace all the noise and clutter online that I have to sift through everyday to get to the gooey center of the tootsie pop.
 Why does that big bully with all the money need to dangle bells and whistles (carrots) at me to tell me where to go and what to look at? Must we monetize everything? Loaded question I know, but there’s an incredible opportunity in our grasp when we, the growing community of online nomads, are dictating the stream of information and trends in the marketplace. We must have a few balls in our court so let’s strategize, let’s look at new models for sharing news and supporting businesses. Let’s get inventive and innovative and walk through some new doors. Whatcha got to say about that?
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Well... I think we have to monetize it at least to the point where the people putting up these community sites can afford to keep them up and running.
You're right about breaking the monopoly of big media, the other side is that, instead of having 2 or 3 sources to doubt the veracity/honesty of, we now have hundreds (or more.) More work to sort through it, but more fun, and there's usually a choir singing what we want to hear.