One of my favorite perks of my job, besides getting paid to wax philosophical about the changing landscape of personal and business marketing as it relates to social media and online communities, is the discovery of innovative ways people and businesses are mingling to create buzz. There’s this beautiful evolution between advertising, news streams, media and social media with people sharing content and conversations happening in a myriad of ways, around any topic you can imagine with any number of social tools. What’s cool is to see a platform that fosters these relationship streams. And with the endless bounty of innovation happening all over the webosphere my job is infinitely inspired.

Today, however, I stumbled across a platform up in Canada, called the MiniBookExpo, where there credo is, Claim it – Read it – Blog it. They’ve teamed up with a slew of publishers and each day, they blog about a new book release. If you see a publication you like, you claim it in the comment section, and they send it to you. For free! The only catch is you have to review it and post your review within a month with a link to the publisher and author. Can you hear it? It’s me ring-a-dinging my “not too shabby” bell. MiniBookExpo will even host your review on their site if you don’t have a blog.

This is a community that understands the value of socially mediated markets. That’s kind of a fancy way of saying we’re influenced by our friends likes and dislikes. In this case, it’s my peers writing about books I may have to read and I might even score a few books to review in the process and publishers and authors get some money in their pocket. It’s a win – win – win.

To get recent updates from MiniBookExpo, add them to your twitter feed @minibookexpo.

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