The topic du jour in social media streams these days seems to transparent media and a general demand for real people. In a recent post by Lisa Barone on the Use of Fake Avatars she writes, “You need true connections that don't undermine the community. At the end of the day, people don't like to be deceived. And when you create a fake person with fake interests and fake pictures, it is FAKE. That goes against everything social media is supposed to be about.”  With the explosion of social platforms creating a space for a symbiotic involvement between consumer and producer, the conversation and exchange between ‘real’ people defines the new media. 

But two things stand out for me:  1) They are clear and concise about what they are all about. 2) They must have done their target research since the blog I author, Social Media Gallery & Kat’s Corner, both are actually sponsored by Promopeddler.com.  It’s clear that I work within the promotional products industry. Conclusion:  With an innate full disclosure going on, there’s a place for fake in social media. In short, I don’t mind fake if it’s consistent.  The nature of the internet allows for a certain “persona tossing” to get bandied about in order to discover which one sticks in your particular niche. And I think it’s important not to underestimate people’s ability to discern their way through the malleable space we’re creating with each passing post, news share, update or blog. In a sense, try4imprint is simply using a medium in an unexpected or unconventional way; Innovative application of social tools is part of this new transparent media and I think fake can work, as long as there's honesty about it. 

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