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“Be the media; stop consuming it.” ~ Gary Vanerchuk
I’ve had this huge career crush on Gary Vayenrchuk of WineLibraryTV for awhile now and it’s time that I make my public declaration. I heart you, Garyvee! I saw him speak a few years back in Napa, CA when I was working for a small, family owned and operated vineyard specializing in low production, high-value big red wines. He was a keynote speaker at the Wine Industry and Technology Symposium where he charismatically called out to the wine world to step up and embrace technology and in particular, social media. I was already helping the winery with their online marketing efforts and was a total a geek for social media and consequently caught the Garyvee fever and embraced the Web 2.0 world.
While not quite the internet celeb I aim to be, I’m still in the game and completely smitten with social networking and impressed with the impact of social tools for personal and business development. Since this is a post of disclosure, I will be the nerd that I am and share with you the email I sent to Gary after the symposium:
Hi Gary:
I attended the WITS event last week and was left completely inspired and stoked about technology's influence on the future of our industry Thank you for bringing your energy and passion to the day!!! Since you have thousands of emails to answer, I will be brief. I'm looking to break into the internet marketing world of wine. I am particularly interested in tailoring all the tools of social networking to fit the desires of the wine industry, both for the consumer and the retailer. Since you seem to be at the forefront of the game, I was hoping you had some advice or words of wisdom on how to secure some freelance gigs in internet marketing for a winery.
Thank you in advance for your time! BTW you rock and I have been telling everyone I know about you and your show. Keep on keepin' on!
best,
Katrina One of Gary’s many charms is that he answers thousands of emails every day. And like the truth teller that he is; he actually answered my email. Katrina it's simple...READ! READ and READ and try to focus on what u want to do and STICK TO IT, FOCUS is the KEY! Gary Vaynerchuk
Director Of Operations
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I took his email with the utmost sincerity and immersed myself in the research and participation and finding my voice as a writer covering web culture and trends. And like most things, in order to succeed, you need perseverance and dedication and to find your own heroes to aspire to. Gary Vaynerchuk is one of mine and I am happy to share that with the world!
What’s been inspiring is witnessing the success trajectory of Gary Vaynerchuk’s online efforts. In just a few years his daily video blogging of wine tastings has catapulted him to Internet celeb status with a six-figure book deal and multiple appearances on the Conan Obrien show. He now appears in speaking engagements across the world as the poster child for personal branding and business building within the social media landscape.
Of course, he is something to witness in action and no one tells his story better than the man himself. Enter Gary Vaynerchuk. He was a recent guest at the Legion of Talk, a new series hosted by Portland’s own Legion of Tech, a non-profit dedicated to nurturing the local technology community through educational, community-run events. He spoke about the incredible opportunity we all have for personal branding and described the opportunities to stake your claim of the web as the Gold Rush.If you want a taste of the thunder, try this:
Still hungry? Munch on parts two, three, and four.
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