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Shadow Conversation by crazyc78
As I settle down to scribe about blog commenting, small cup of tar they call coffee from the company kitchen in tow, the irony that I don’t have commenting active on this blog is not lost upon me. A comment system, for better or worse, is in the queue for installation, but for now we roll old school, one-way styles. One of my favorite bloggers, Maki of DoshDosh, wrote about this topic of rethinking blog comments, whereby he encourages his readers to think of leaving comments as more than just a quick way to get web traffic but rather, view them as a valuable networking tool. “It’s not just a hyperlink but a long-term representation of your brand.” For those that don’t know it, the name you leave with your comment becomes the anchor text to the URL address you provide. The link may or may not be a factor with the search engine algorithms, but I suspect they are taken into consideration which gives people an opportunity for SEO. For instance, you can leave the name of your blog or a clever nickname with the key word you are hoping to optimize. Leaving comments also provides link juice for your site as long as the blog is a “nofollow” free zone. Self-aggrandizing aside, comments are a conversational tool and since the social sphere of the web radiates from discussion, it would behoove us all to think about an enduring commenting approach, or as Maki writes, “Think long-term: not just incoming traffic today but exposure down the road. Don’t just focus on getting an immediate return (visitors via your link drop) but use comments to develop relationships of ongoing value.” I dropped my twitter feed in a comment on Andy Beal’s article, 200+ Internet Marketing Gurus on Twitter, and I am still feeling the follow-love. Thank you, Andy! I hope I am providing some decent tweetage for those following me. We are all seeking legitimate relationships with formidable people in this space; engaging with an author and the voices around a particular topic is a wonderful way to tribe up with like-minded individuals as well as assert your voice and brand to foster lasting relationships. The coffee is done now and so am I.
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