From the casual blogger to the internet famous, we all want to know if online promotional efforts are yielding any traction. If you are promoting yourself, endorsing products or services, engaging in reputation management and SEO or simply culling the web for story fodder, there are some fun and *cough* addictive tools you must check out:

Addicto-o-matic let’s you inhale the web using a keyword search to find video, photos and blog posts on several major Web 2.0 portals embedded with the sought after phrase. I foresee this as an incredible tool to research a particular subject or ferret out where your name shows up online. It can also be a wonderful waste of voyeuristic time. Try it and let me know what you think.

And for the Twitter-centric among you, check out Summarize. This application allows the user to search Twittersations in real time; a great tool for culling timely and topical content surfacing on the web. A recent article written by ReadWriteWeb on using Twitter for journalism confirmed my suspicions that Twitter is not just an excuse to “power instant message” all day long but a formidable tool for your online arsenal. Twitter is awesome resource for discovering breaking stories and conversations and Twitt(url)y does a fabulous job of tracking what URLs people are spinning with their twitter updates. In fact, it operates similar to Digg in that it’s a community polled service; the links to the same URL is considered a vote, moving the URL further up the list.

With user reviews garnering more and more authority over our purchasing decisions there’s Omgili. Find out what people are saying about the products you are looking for from electronics to computers to books and apparel. As a business owner, this may be an ideal place to check out what people are saying about your wares and manage your online reputation; as a writer, this is a helpful application to gather conversations happening around a product you may be reviewing.

I’m off to search Gummy+Bears and see if there’s a sticky story out there. Ah, so many tools, so little time.

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