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 As our online conversations continue to evolve and expand, we have more reason to grow our websites into destination places by , try pland, we can all grow youpland, we can all creatn for the ns,. adding interactive, user-generated content features. By fostering the fires of community involvement, their voices will define the evolution of your site. Whether we are offering products and services or sharing news, articles and multi-media. , we can custom tailor their online experience based on how our particular community or village responds to our online platform. Straight-up, when any one of us ventures out onto the web, we share particular intentions: to be entertained, inspired and informed. Over the next few weeks, I will explore a few genre specific communities and share how they are utilizing online social tools to engender their sites with community-based content. And since I am a huge indie musician fanatic, I thought I would begin with online music magazines. What are those strollers up to?
Several hours of my life are spent streaming, podcasting and reading blogs at the following three online communities:
These sites maintain blog features along with online music & video streaming and podcasts. In the world of inidie music, I find these online kinships forge a path for rising stars as well as expose artists that we may not have access with mainstream radio and major record labels. In my opinion, these particular online music communities function as preeminent curators for emerging, independent artists. For the sake of this article, I ventured outside of my previously declared tribes to discover what sorts of social networking features the major online pop music magazine sites had and what, if anything, was happening to fostering a collective online presence. Much to my surprise, I found only a few sites playing around with anything beyond the blog or the old skool style message board. ommunities and see how they are utilyzing problem - HIVE, is URB's new user-powered content channel where user can register and post articles from anywhere on the web for their fellow URBies to read, rate and comment on. If they like the content, it gets Props. If they don't, it gets a Diss.
- The New Musical Express or NME is a pop music mag from the. They are now running a beta version of MyNME page, which gives you access to competitions, videos, listening posts, free downloads and the ability to create a unique MyNME page where you can customize your profile with your favorite artists, videos, tours and even music reviews.
- Billboard has an entire section devoted to Interact where users can check out recent blog posts, ask an expert a music related question, play games, complete polls and enter contests and sweepstakes.
- Blender has a Fark on the Blender section. Fark.com is a community website which allows users to comment on a daily batch of news articles and other items from various websites.
- Rolling Stone has nada to speak of in terms of online community building and boasts only a New Music Blog.
- Filter only has a Blog.
- Spin has Talk Forum and they often take polls on the site.
- MOJO from the UK has a blog and often hilarious (if you’re into Brits toshing about all snockered) Message Board.
- Alt Press has a Mosh Pit where you “post or get off the pot essential these are active discussions you can join in.
- Paste has a Community Blog inked by various artists, groups, reviewers & writers.
The independent music industry has always been progressive and savvy to online distribution and hype. The ascent of online music tribes sharing, swapping and talking about music does not appear to be losing traction anytime soon.
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