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 It’s the second week of the New Year and the web is teeming with 2008 predictions ranging from the political to the celebrity (oh Britney, when will you learn?) to the technical. And we all have something to say about it all! We’re blogging, vlogging, twittering, podcasting, downloading, preferencing, profiling and social networking our way up the digital mountain. But, as user-generated content continues to increase, advertising dollars are hot on our digital trails. The rise of social networks, blogs, forums, and the myriad of ways to create content for the web has led to an explosion of available “inventory” in which ads can be placed turning our efforts into one of a digital sherpa for advertising agencies.
Considering the seemingly limitless inventory we are all producing online, it’s not surprising Madison Ave has caught on to our online antics and are stealthily tracking (and gaming) our digital trails. Jan. 31st 2008 Advertisers and members of the Web 2.0 community gather for this years Web 2.0 NY conference, The Monetizing Conference where Web 2.0 Meet Advertising 2.0. It’s the first conference to focus on revenue-generating side of Web 2.0 – especially as it applies to the NY economy. This conference focus is a call to Madison Ave to followe customer... Web 2.0 – Following the Customers Prospects no longer live on any one medium and marketers are learning how to follow the customer. Come to the Web 2.0 NY Monetization Conference to learn how new kinds of as exchanges, mobile solutions, social networks, creative marketing and advanced search solutions can boost your Enterprise. Take advantage of the Innovations to develop your company, sell your products, acquire new customers and even raise capital at our pitching event. Scared yet? Nowadays, the business of creating media property is anyone’s game. AdSense and text ads have made some bloggers a stockpile of dollars proving that with talent and creativity and a big enough audience, the advertisers will follow. Is the end goal to create inventory for advertisers? I don’t know about you but the idea creeps me out…a bunch! We all must be doing something right if those sneaky advertisers are following our digital travails over the net but to what expense to our own privacy? According to Steve Mansour, he has left Flckr, Youtube, Myspace and, with considerable effort, Facebook because he doesn’t want them profiting from his content. The reality of open social networking communities and the myriad of multi-media sites offering gads of free downloads is that ad agencies are not far from serving up the free food with behavioral targeted campaigns. The timeless maxim, nothing is for free, comes to mind. As we in business are encouraged to ‘keep it real’ in our blogs and on our profiles, our transparency leaves us exposed; ultimately, we are becoming the unknown porters for advertising agencies wishing to exploit social media. I don’t know about you but that freaks me out that I could become a catalyst for marketing phone thrones for my cell phone. I make no attempt to dissect the immense psychological constructs and profiling behind the world of advertising, I only caution us to be wise to the profiting of our unique voices, words, preferences, downloads and ultimately our digital trail for the proliferation of advertisers online.
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