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Written by Crystal Kordowski
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Friday, 24 June 2005 16:52 |
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One of the most affordable custom promotional products available today is a key chain for your home or car keys. These key chains can be customized with the name of your company, or a logo, or slogan that is commonly associated with your business. When you purchase these items in bulk, you pay less than a quarter per item. This allows you to hand out key chains to a number of clients and customers and stay within your marketing budget. As a Promotions Director for a local radio station, I learned first hand how effective custom promotional products are for your business. As a new radio station in the market, we needed to do everything we could to promote ourselves to the community at large. We hired a street team to hand out all kinds of different promotional items including T-shirts, baseball caps, bumper stickers, and key chains.After just a couple of weeks, the street team informed me that they had gone though roughly 500 key chains in under a week. I was not worried about the budget, but I was surprised we had reached that many people in such a short amount of time. We were able to order another batch of these custom promotional products from the manufacturer, and continued to hand them out at concerts and other radio sponsored events.In the time I worked for the radio station, we ordered these key chains several times. They made for an affordable, and easy to dispense promotional gift that our listeners appreciated more than we ever could have imagined. Sometimes the most effective marketing promotion strategies are the least expensive and feature the most simple of designs.
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Last Updated ( Tuesday, 24 June 2008 17:19 )
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