|
Written by Crystal Kordowski
|
|
Monday, 20 June 2005 17:23 |
|
As a Promotions Director for a local radio station, our three most popular promotional gifts were t-shirts, key chains and the ever-popular custom hat. All of these items featured our logo, and were available to our listeners through phone-in contests and by attending events that we sponsored.The custom hat was a popular item because our listeners could wear this item on a daily basis and wear them anywhere. For years now, logo merchandise has been popular with people young and old. When you wear something with a company logo, you essentially embrace the company's image as a whole. Working for a new rock radio station, it wasn't difficult to convince our listeners to wear our apparel. The custom hat was especially popular because it was the most expensive item available to listeners. It was made of corduroy material and featured the official logo for the radio station. The street team typically only handed out two or three of these hats per night. We also used key chains and bumper stickers for general events, and handed out as many as 500 of these items a night. When you provide your customers and clients with items that they can use in their daily lives you can rest assured your marketing dollars have not gone to waste. Many people called in and asked the on-air personalities for their very own hats. Part of the reason these hats were so popular is because we had established a reputation in town as being the hip, young radio station. People wanted to be associated with our company, which is a great position to be in from a marketing position.
Trackback(0)
 |
|
Last Updated ( Friday, 11 January 2008 19:17 )
|
TrackBack URI for this entry
Subscribe to this comment's feed