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Written by Silvia Corbin
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Wednesday, 25 November 2009 02:55 |
Promotional tote bags are promotional tool that could gain major score points for you in the marketing field. Totes are very handy, practical and useful. Your clients and customers can use totes to hold their everyday things like pens, documents, and other items. A nice custom printed totes can be used for a multitude of purposes.
Man first came to use bags during the time of the ancient Egyptians. They carried what could then be considered a “purse” which were little container sacks worn around the waist. Until the 14th and 15th century purses were worn by both men and women to carry things with them, usually money. During the 16th and 17th century women carried pouches while men wore pockets or “bagges” inside their garments. Handbags came to be known sometime during the 19th century when women often would complement it with their dresses. Since then the use of bags became very popular worldwide.
Advertising totes could be printed with your company name or logo. Once a personalized logo tote bag bears your symbol you're sure to be noticed practically everywhere they are carried. Bags can be used or carried to the workplace, at home, and even outdoors.
Here are some of the other exciting advantages of business tote bags:
1. Provides Convenience – As mentioned, tote bags are very handy. You can always find a good use or purpose for them in almost all situations.
2. Durable and Long Lasting – Custom tote bags are built to last for a long time. Unlike paper or plastic bags that may wear out over time, tote bags have a relatively long shelf life. Even if you're not able to use them at once, they could just be stored for future use.
3. Stylish and Trendy – Nowadays, promotional tote bags come is a wide selection of colors, designs and sizes. You are given the opportunity to choose one that's just right for you.
4. Marketing Quality – Embroidered totes are effective in carrying or delivering your message to recipients. It has a spacious body that can be made with your name, logo, promotional message, and contact information.
Now that you've realized a tote bag’s marketing potential, here are a few tips for you before you do your tote bag shopping:
1. Budget, budget, budget! - Prioritize your budget above everything else. It is wise to put this on top of your to-do list so you'll be sure to get the most out of your money.
2. Bag Stitching – Check for the stitching quality of the bag. This determines its durability. Make sure that it is properly and tightly stitched to avoid unnecessary wear and tear.
3. Size – Decide on a standard size that's just right for your advertising needs.
4. Customization Potential – Find out how well a certain personalized logo tote bag could carry your message for you. Does the bag have enough space for your company name or logo?
5. Type of material – Take into account the form of material used in making the bag. This could also affect the extent of its use. If it is made of high quality material then your customers would be able to use it for a long period of time. Usually canvas bags are measured in “Denier”. A higher denier number indicates a thicker material, 1600 denier is typically the most durable available and 200 denier is going to be used to make a cheaper bag.
6. Color and Design – Settle on a color and design that would best complement your company name or logo. Your aim here is to make your promotional tote bag look attractive and attractive. Avoid eccentric looks unless it's totally necessary.
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Last Updated ( Thursday, 03 December 2009 03:14 )
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