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Written by Crystal Kordowski
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Monday, 27 June 2005 16:21 |
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I recently worked with a sporting goods store that wanted to increase its sales. This company wanted to find a community event or sporting team to sponsor. We decided to contact the Minor League baseball team in town to see if they would be interested in a cross promotional program. They agreed and we set out to find promotional items to get the word out about the team and the store. The most obvious answer was to create a cap promotional that could be handed out at baseball games.The cap promotion was an instant success. We placed the team logo on the front, and downplayed the company name on the back of the cap. This design gave fans the feeling of wearing an official cap while still allowing the store to have a presence in the crowd. Once a week we advertised a promotion on local radio stations to receive a free cap for coming out to support the team.This campaign worked to fill the seats at the game, and also increased sales at the sporting goods store. As a bonus for sponsorship, the store was given a billboard in the outfield. The store branched out into other promotional events including handing out free promotional mugs, promotional keychains, and custom printed calendars featuring the players. This campaign helped to create a presence as the sporting goods leader in the community.There are a number of different occasions to present your customers and clients with a cap promotional. This is a comfortable item for that is often worn for casual occasions. You can customize a baseball cap or a knit cap for the winter wear. These are great promotional gifts for sports fans, outdoor enthusiasts
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Last Updated ( Sunday, 22 February 2009 05:50 )
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