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Promotional/Magazine is a community of industry professionals sharing creative and unique ways to promote in the marketplace.
We provide reviews of industry trends and up-to-date tools & resources in the areas of social media, marketing & advertising and promotional branding.
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Written by Katrina Bergstrom
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Sunday, 22 February 2009 22:17 |
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Promotional Tote Bags for Tradeshows & Conventions Promotional tote bags are a proven branding item and one of the most useful products to customize with your logo. Imprinted tote bags allow for your corporate logo to be promoted anywhere the bag goes. Passing out custom printed totes as giveaways at trade shows will keep your brand in the minds of your potential clients long after the event is over. Tote bags are sturdy and easy to take with you when traveling. Since tote bags are intended to be portable, you can expect your brand awareness or personalized message to spread everywhere the tote bag goes. There practicality of a great tote bag makes it handy for all types of occasions and makes it a strong promotional tool. A custom printed canvas tote bag can be used to pack a lunch or clothes for the gym. It makes a great carry-on bag for traveling. You can even pack your groceries in a tote bag on a trip to the market. There are a number of effective ways to distribute promotional tote bags and increase your brand awareness. Benefits are a perfect example. When you distribute tote bags en mass at a large benefit, tradeshow, or convention they will create a high impact presence by the sheer volume of visibility. You can also advertise tote bags as a customer reward incentive. Give those patrons returning to the store with a promotional tote bag a small discount. This will be an incentive to the customer to carry the logo tote bag in public on a regular basis. Tote bags are a highly visible marketing resource and an ideal tool to increase brand awareness. Your logo will be easily recognized on the side of a tote bag. Customers will be pleased to promote your brand using this portable and practical organizational product. |
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Written by Katrina Bergstrom
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Sunday, 22 February 2009 21:58 |
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Promotional Clocks as Advertising Giveaways Promotional Clocks can do more than just tell you the time. It can keep you organized, on task and provide a constant reminder of your brand identity. Promotional clock dealers offer imprinted alarm clocks, desk clocks, travel clocks and more. A clock with your personal message makes a great promotional giveaway or employee incentive. Chances are that there is a clock in every room of your home that is a part of your day by day routine. You may even look at a clock while wearing a watch. They are helpful for pacing an exercise routine or cooking. An alarm clock will wake you from a deep sleep or alert you that its time to take your medication. This is why promotional clocks can easily adapt to a permanent role in lives of your customers. An advertising clock is an outstanding giveaway to promote your customer or employee loyalty. Clocks are unisex items that please people of all ages. They have a universal appeal. If you want to reward a customer who does not speak your language, a custom printed clock will be an ideal gift. An employee who receives a promotional logo clock will be pleased to be acknowledged for his or her work. Clocks are a tasteful gift for just about anybody. Personalize a clock with your logo for general distribution to the public, or pick a more personable fashion that reflects your employees. You can even imprint a unique message of appreciation. Broaden your brand identity into the daily routine of your most valued customers and employees with a customized clock. For more on clocks, check out this clocks blog as well. |
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Last Updated ( Monday, 23 February 2009 20:36 )
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Written by Katrina Bergstrom
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Saturday, 21 February 2009 00:00 |
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Promotional Coffee Mugs A promotional mug is a gift everyone loves. They not only hold hot and cold beverages, but they are handy for soups, or even office supplies and they come in all kinds of shapes and sizes. Mugs are excellent mini-advertisements for your brand because they are used every day. A mug is an ideal container for your favorite coffee or tea of choice. The majority of promotional mugs are dishwasher and microwave friendly. However, metal mugs are not safe to microwave. Warm liquid is not the only practical use for a mug. It's not uncommon to see a mug used as a pencil or pen holder. Additionally, promotional mugs can make an excellent base for a special gift. Fill the promotional mugs or custom printed cups with candy, flowers or other gadgets. Dress it up with multi-color ribbon and cellophane to give to your colleagues and friends. You can place your logo to any type of mug you choose. We carry full color process imprinting methods to disappearing images morphing into a logo. Stainless steel, porcelain, plastic, lip embossed or 360 degree messages. We can do it all! There are hundreds of one of a kind styles and colors available in our broad catalog that will set your brand apart from the competition. Travel mugs are a great choice of customized product because they're so practical and they have a widespread appeal. |
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Last Updated ( Sunday, 22 February 2009 23:51 )
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Written by Katrina Bergstrom
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Saturday, 21 February 2009 00:00 |
MousePads & Promotional Computer Accessories Put your logo or unique promotional message on the right useful computer accessory and you will raise your customer appreciation level. An ideal computer accessory with broad appeal is the custom printed mousepad. Promotional mousepads are a great choice for a promotional product because they're so practical and they have a universal appeal. They help build brand awareness because they are used everyday, so how many times a day do you want your logo and promotional message to be seen? Yeah, the answer is easy > As many as possible. You know branding is all about how many times your name is seen, after enough impressions your brand is ingrained in the users mind. You can place your logo on the promotional mousepads of your preference. One of my favorites are the promotional photo mousepads. I also like these imprinted gel wrist rest mousepads these are only $5-$6.00 ea., and you know they are going to get used. There are so many unique styles and shapes to choose from. Promotional products companies carry several distinct styles and prices to choose from. Some more of our computer accessories you might consider are: Compact Disc Accessories, Compact Discs / CD Media, Screen Sweeps, USB Hubs, USB Flash Drives, and Custom Wrist Rests. Try here for an incredible selection of promotional computer accessories in many different styles and prices!
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Last Updated ( Monday, 23 February 2009 20:40 )
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Written by Katrina Bergstrom
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Friday, 20 February 2009 00:00 |
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Custom Embroidered Baseball Caps For Branding Promotional baseball caps embroidered with your logo are one of the oldest tools in a branders toolbox. One of the first impressions we get is by looking an individual’s face. If that person is wearing some sort of custom logo baseball hat, embroidered golf hat, custom printed bucket hat, promotional straw hats, or even a custom logo cowboy hat; we can't help but read it. So imagine your company's logo or message on that head! These days, hats are more stylish than ever and both men and women are wearing them. Get a celebrity or professional athlete to wear your corporate logo on a golf hat and watch your sales rise! There's an endless list of styles that you can emblazon your logo or business tagline on. When deciding upon an embroidered ball cap, make sure that the image will translate clearly. Embroidery is made up of a series of points linked by thread. Custom embroidery adds an element of style and sophistication to any product. If you need assistance, our knowledgeable account managers are ready to help you with this task. When your logo does not translate well to embroidery, a text phrase is a nice alternative. Text is the simplest thing to embroider. Give your catch phrase an elegant feel by choosing a flowing cursive font. You can also add flair with vibrant colors and evocative symbols. The best part about embroidered hats is that it's durable and as many as 8 colors can be used. The perceived value is higher then a silkscreened product. It's also completely resistant to fading and has a clean look that draws attention to your brand or product. The best way to discover your customizing options for promotional baseball caps, hats and accessories is to browse some of the links above and contact them. |
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Last Updated ( Sunday, 22 February 2009 23:49 )
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Written by Katrina Bergstrom
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Thursday, 19 February 2009 00:00 |
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Promotional Golf Accessories As Corporate Gifts Promotional golf items make a great gifts for all your golf lovers. When it comes to selecting the right golf accessories, always go with what will develop your game. A player's performance is greatly enhanced by proper equipment. A comfortable glove, good apparel, the right name brand custom printed golf balls ball or an easily portable bag will make all the difference. Golf accessories are intended to enhance your swing, your ability to control the ball and the comfort with which you move about the course. There are several products to better just about anyone's golf game. These days it seems all sorts of people are getting into the game of golf. There are a large number of young people and women who are getting into the sport. In fact, women are quickly growing into the largest group of the beginner golfer population. It’s also become a more accessible sport because there is a wider selection of quality public courses. You can find a huge section of golf items that can be imprinted with your logo. Consider personalized golf tees for promoting on a budget. Promotional golf towels clip onto custom logo golf bags and are very handy. Promotional golf shoe bags are another very appreciated golf gift to keep those muddy shoes from getting the trunk dirty. Everyone likes personalized company logo golf balls and custom printed golf ball markers. Embroidered golf hats and promotional golf umbrellas will help keep the weather at bay. Promotional golf gift sets are a nice way to go. Custom logo golf shirts & custom printed polo shirts are sure to be appreciated, and surprisingly you can get a customized hanes polo for around $9.00 depending on the kind of imprinting you choose. Promotional golf items are more than just novelties and these products are sure to be valued by any golf aficionado. Golfers of all abilities will profit from this promotional gift because nearly everything is carefully made to improve the sport or to look good while playing! |
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Last Updated ( Monday, 23 February 2009 20:43 )
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Written by Katrina Bergstrom
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Wednesday, 18 February 2009 00:00 |
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Custom Logo Umbrellas For Customer Convenience Items Umbrellas were once only used for shade from the sun but the modern umbrella has more use now than ever before. Promotional umbrellas have one of the largest imprint areas for a customer’s logo making a customized umbrella an excellent promotional tool. Several companies can be added to the different panels making umbrellas perfect for multi-sponsored tournaments on custom logo golf umbrellas. The exact origin of the umbrella is difficult to pinpoint. It's believed that the original umbrellas were parasols used to protect from the sun. In fact, the word umbrella comes from the Latin word umbra, the term for shade. It wasn’t until the early 1700s that umbrellas were used as protection from the rain. Before this time, it was thought of as blasphemous to shield yourself from the rain. In 1852 Samuel Fox invented the modern-day steel-framed umbrella that is now commonly used on rainy days.
Although the contemporary umbrella is popularly considered for use during the rain, umbrellas are still used as parasols. This is predominantly relevant with large beach and golf umbrellas. There are many styles of large promotional umbrellas to customize. Extra large, light-colored custom printed umbrellas are the most helpful sun shields. Light colors reflect sunlight and the large coverage area ensures that the user is completely engulfed in protective shading. I will never forget my first visit to Yuma, Arizona in May. I saw an elderly gentleman walking down the street with an umbrella over his head, it was 95 degrees out and not a cloud in the sky, I had to laugh because I had never seen that before. Oh yes, and it did have a logo on it from Yuma Frys a local grocery store. I was not sure if he bought it from them, it was a company gift, or if he borrowed it from their customer convenience area. And still, standard-sized umbrellas are quite common for rainy days and retractable umbrellas are compact and easily carried. A customized umbrella can promote your company logo brand for many years. Umbrellas are not just for rain, and make great customer convenience items for stores and hotels. Some stores even sell them to customers, and get the branding benefits! |
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Written by Katrina Bergstrom
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Tuesday, 17 February 2009 00:00 |
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Promotional Coasters As Customer Appreciation Gifts If your like me, you've been using nothing but old CDs as drink coasters. Then it may come as a surprise to find out that coasters come in countless varieties. Promotional coasters can be customized as animal shaped coasters, jar opener coasters, lint remover coasters or you name it. Promotional coasters made into recognizable shapes give the opportunity to choose a form that is relevant to your industry or logo. They are one of the best cost-effective branding mechanisms for a corporate event or for restaurants and bars. Custom printed coasters are easily imprinted with your logo design. You can integrate all types of colors or designs on a logo coaster. You may also imprint coasters with a special phrase or message. For example, try printing helpful tips such as emergency phone numbers or a delicious drink recipe onto your coasters. This will encourage the user to save the coaster and refer back to its message. A special event is an excellent opportunity to distribute promotional coasters you can even pair them with some custom imprinted dinnerware gifts. Using promotional coasters as place settings at a dinner event will give the room a consistent look and increase your brand awareness. You can also draw attention to your coasters by adding them to the evening program by awarding special prizes to guests who discover a sticker placed underneath select coasters. This will encourage every guest to pick up and read his or her coaster. Any opportunity you give the user to use the coaster more than just to protect a surface, you open your logo and brand identity up to more visibility. A coaster designed to commemorate a special function becomes a memorable souvenir worth saving. Give your next event a special touch with a promotional custom coaster. |
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Last Updated ( Monday, 23 February 2009 01:17 )
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Written by Katrina Bergstrom
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Monday, 16 February 2009 00:00 |
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Custom Imprinted Jackets as a Good Advertising Medium Promotional jackets make for the perfect advertising media. With the birth of organized athletics and the fans that love them, team logos adorn nearly every kind of custom printed apparel item you can think of. Employees who work outside are usually issued a custom printed company jacket or windbreaker, which serves two purposes: an easy form of identification and a way to keep warm. Custom printed outer wear is so affordable now with new techniques and methods of embroidery and imprinting is readily available. There are all kinds of popular promotional outdoor clothing items for you to customize. Show-off your company's logo or message imprinted on cool jackets like; promotional rainwear, promotional ski jackets, promotional fleece vests, customized leather jackets or custom logo windbreakers! Consider a custom Columbia ski jacket or a jacket made by North face. Customized jackets come in several styles for you to choose from down to fleece or corduroy and wool. Custom embroidered jackets and outer wear is also a great way to say thank you to your most valued customers or employees during the holidays or to increase motivation and pride with volunteers. Turn your marketing dollars into promotional revenue today by selling your promotional outdoor gear to those who love your company and let them do the advertising for you. The opportunities are practically endless! |
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Last Updated ( Sunday, 22 February 2009 23:17 )
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Written by Katrina Bergstrom
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Sunday, 15 February 2009 00:00 |
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Promotional Calendars Promotional calendars are literally a daily reminder of your business or product. With all of the calendars offered to the public, it can be difficult to outpace the competition. One way to capture the customer's attention is to provide a calendar that meets his or her organizational needs. You can customize many types of calendars that will encourage daily use. A custom printed calendar in a pocket-sized is one type of calendar that is indispensable. Even if your client already has a standard promotional wall calendar, he or she may not have a neat pocket-sized calendar. Pocket planners or at-a-glance vinyl card calendars are very convenient and fit easily into a briefcase or purse. While they may not be used to note daily scheduling, a pocket calendar is an easy to get to visual reference for the upcoming days. Multi-functional custom printable daily calendars are also useful promotional giveaways. These kinds of calendars do more than just inform you of the day of the week. They also have time clocks, picture frames, calculators and more. These added incentives encourage the recipient to make use of the item even when they already have another type of calendar. Additional conveniences are one way to assure that a promotional calendar is truly indispensable. In order to get the most branding potential, distribute a custom printed calendar well before the new year. Calendar season starts as early as September, when students are going back to school. This provides up to 16 months of daily branding opportunities for every recipient of the promotional calendar making them one of the most influential and cost-effective promotional tools available. |
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Last Updated ( Monday, 23 February 2009 20:50 )
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