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Written by Crystal Kordowski
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Tuesday, 28 June 2005 17:15 |
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When you want to provide your business partners, employees or even your friends with personalized gifts, there are a number of resources available on the Internet. You can personalize just about any item with your company logo, a simple catch phrase, or slogan. When you give these gifts you convey the message that you spent time to think of the right item to show your appreciation for loyalty, hard work, and even friendship over the years. When I worked in the promotions for a radio station, I was responsible for ordering the annual office party personalized gifts. I worked for a smaller company that employed roughly 50 people. I wanted to find a gift that would capture the goals and achievements of the company over the course of the year. It was also important for me to find an item to find a promotional product that could be used by most of the employees in their daily lives. I decided insulated mugs would be the ideal personalized gifts. It doesn't take much to know that in the fast-paced world of radio, coffee is a popular item in the break room. The office is filled with caffeine junkies, from the sales department to the programming department to the disk jockeys. I knew this gift would not only be useful, but would also help to boost morale. I had these mugs inscribed with the station logo, and a simple inside message about one of our loyal listeners. The gift was a winner. We had a listener named Roy who called in at least once a day to tell us how great the station was. Without fail he ended every phone call with the phrase "you guys rock." Over the course of the year, people around the station started using the phrase themselves. This simple gift, along with its tribute to Roy made everyone feel like a part of a team. |
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Last Updated ( Monday, 17 March 2008 22:53 )
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Written by Crystal Kordowski
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Monday, 27 June 2005 16:21 |
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I recently worked with a sporting goods store that wanted to increase its sales. This company wanted to find a community event or sporting team to sponsor. We decided to contact the Minor League baseball team in town to see if they would be interested in a cross promotional program. They agreed and we set out to find a promotional item to get the word out about the team and the store. The most obvious answer was to create a cap promotional that could be handed out at baseball games.The cap promotion was an instant success. We placed the team logo on the front, and downplayed the company name on the back of the cap. This design gave fans the feeling of wearing an official cap while still allowing the store to have a presence in the crowd. Once a week we advertised a promotion on local radio stations to receive a free cap for coming out to support the team.This campaign worked to fill the seats at the game, and also increased sales at the sporting goods store. As a bonus for sponsorship, the store was given a billboard in the outfield. The store branched out into other promotional events including handing out free mugs, key chains, and calendars featuring the players. This campaign helped to create a presence as the sporting goods leader in the community.There are a number of different occasions to present your customers and clients with a cap promotional. This is a comfortable item for that is often worn for casual occasions. You can customize a baseball cap or a knit cap for the winter wear. These are great promotional gifts for sports fans, outdoor enthusiasts
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Last Updated ( Friday, 11 January 2008 18:59 )
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Written by Crystal Kordowski
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Monday, 27 June 2005 12:09 |
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When you begin searching for your own business promotional items you may find the selection overwhelming. You can imprint just about any item you can imagine with your logo for an effective and affordable marketing strategy. In fact, the more creative you get the better. When you want to stay ahead of the competition, it's a good idea to find promotional products that represent your business in a unique and compelling way.People give business promotional items for a number of different reasons. Business managers give them to employees for special events, and also as incentives for hard work. Some companies provide their staff with a reward system that features a number of different promo items like pens, key chains, watches and even bigger items like plane trips and vacation packages. This is a common practice in sales and other individual performance professions.Business promotional items are a great way to foster new business relationships and also help existing relationships continue to thrive. When you give your business partners and clients a simple gift as a token of appreciation, the gesture is remembered the next time a contract comes up or more supplies are needed. This is a common practice in pharmaceutical sales. How many times has one of those imprinted pens come in handy in a pinch? Most of us don't realize the subtle power of such a simple promotional item.You can find all kinds of ideas for promotional products by searching the Internet or contacting your local supplier. It's a good idea to consult with a professional to come up with original products that project the type of image you want to convey to the public. |
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Last Updated ( Tuesday, 24 June 2008 17:22 )
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Written by Crystal Kordowski
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Monday, 27 June 2005 11:32 |
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Working as a public relations professional for the last ten years, I have learned a couple of the key tricks to effective marketing promotion strategies. When it comes to promoting your business or service in the community, promotional products are effective and affordable tools. You can find a number of different products to match just about any occasion, and just about any type of business. Marketing promotion is a broad field. You don't just want to focus all your efforts on your place in the community. You also want to create strategies to make your business more productive and your business relationships more beneficial. During the holidays and other special occasions, it's a good idea to let your employees and key business partners know how much you appreciate their hard work and loyalty. One way to show your appreciation is to provide your customers and clients with promotional gifts. These items run the gamut from functional to elegant, and should ideal be something that can be used on a regular basis. Some of the most popular gifts include things like clothing and accessories, writing utensils, and calendars and other desk supplies. One of the best ways to implement a marketing promotion plan is to participate in community events or sponsor fundraising efforts in your area. This is a great way to foster good will locally, and it also helps to build your reputation for decent business practices. This is an attractive trait for potential investors and other business partners. When planning a community event, it's a good idea to provide some sort of promotional item to the volunteers and participants. This is a simple way to remind clients and customers of your commitment to improving your community.
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Last Updated ( Friday, 11 January 2008 18:55 )
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Written by Crystal Kordowski
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Friday, 24 June 2005 17:41 |
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When you want to show your appreciation to employees, clients and business partners, insulated mugs are an excellent choice in promotional items. These mugs are like small thermoses, and can keep your beverages hot or cold during that long, morning commute. They're also great for busy offices where you have to keep going back to the kitchen for your morning cup of coffee. These mugs are great for keeping your coffee warm during camping trips, fishing trips and during just about any other outdoor activity. When you imprint insulated mugs with your company logo, your customers will be the envy of the office. These mugs send a message to people everywhere that you appreciate your clients and customers, and don't they deserve the best? Many companies save these products for their business partners, and as incentives to their employees. You can view photos and examples of the different mugs available by searching online, or calling your local promotional products supplier for a catalogue. You may want to consult with a sales professional to determine design possibilities for these and other promotional items. Rather than provide your clients with the gift of personalized coffee mugs, you can take your gift giving to the next level with insulated mugs. These mugs are a great way to create name recognition for your company or service. If you've ever priced these mugs at the local coffee shop, you know just how nice these gifts are to receive. Not only do these mugs keep your coffee and other beverages at the right temperature, but they also add a touch of class to your morning routine.
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Last Updated ( Friday, 11 January 2008 18:56 )
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Written by Crystal Kordowski
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Friday, 24 June 2005 17:21 |
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When you're in the market for a promotional product that represents your company, it's a good idea to take the time to find the best possible item. An effective promotional gift doesn't have to cost a lot of money, it just needs to meet a few simple requirements. You want to make sure to give a gift that is re-usable. You also want to make sure to understand your target audience well enough to design a product that matches your customers sense of style.When I worked at a radio station the most effective promotional product was a simple key chain. When you have a firmly rooted image in the community, sometimes customers just want to be associated with your company. Owning one of these simple key chains was a way for our listeners to express their taste in music, and let their friends know they were a part of the hip, young community. One of the best ways to shop for promotional items is to shop online. I have worked in promotions for years, and in recent times I have had more time to plan events. I am so thankful for being able to look and research online. You can view samples of these products and even view a demonstration of what your final product will look like with color choices and imprinting options.An effective promotional product is useful to customers and clients alike. Many companies opt for things like coffee mugs, plastic pens, and calendars to promote their products and services. These promotional items are affordable because you buy them in bulk. When you have a great deal of these items on hand, you can offer a simple token to your customers and clients throughout the year. You've seen calendars and promotional pens at service stations, medical buildings, and video stores. They are free to customers and leave a simple, but lasting impression.
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Last Updated ( Friday, 11 January 2008 18:56 )
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Written by Crystal Kordowski
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Friday, 24 June 2005 16:52 |
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One of the most affordable custom promotional products available today is a key chain for your home or car keys. These key chains can be customized with the name of your company, or a logo, or slogan that is commonly associated with your business. When you purchase these items in bulk, you pay less than a quarter per item. This allows you to hand out key chains to a number of clients and customers and stay within your marketing budget. As a Promotions Director for a local radio station, I learned first hand how effective custom promotional products are for your business. As a new radio station in the market, we needed to do everything we could to promote ourselves to the community at large. We hired a street team to hand out all kinds of different promotional items including T-shirts, baseball caps, bumper stickers, and key chains.After just a couple of weeks, the street team informed me that they had gone though roughly 500 key chains in under a week. I was not worried about the budget, but I was surprised we had reached that many people in such a short amount of time. We were able to order another batch of these custom promotional products from the manufacturer, and continued to hand them out at concerts and other radio sponsored events.In the time I worked for the radio station, we ordered these key chains several times. They made for an affordable, and easy to dispense promotional gift that our listeners appreciated more than we ever could have imagined. Sometimes the most effective marketing promotion strategies are the least expensive and feature the most simple of designs. |
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Last Updated ( Tuesday, 24 June 2008 17:19 )
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Written by Crystal Kordowski
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Friday, 24 June 2005 16:29 |
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We have all received promo items and thought it was nice to receive something for free, but more often than not, we never used these items in our everyday lives. The mistake many companies make when purchasing promotional products is not spending enough time exploring the target market, and not spending the working smart with their marketing monies.Promo items should be well made and well designed. If you give your clients and customers cheap products it is a reflection on your business policies. It sends a message that you don't do things thoroughly, or you give insincere gifts. Promotional products don't have to be expensive to be useful and fashionable. With the right audience, a simple key chain can be an effective marketing tool. Why would you want to spend your money on something that is shoved into the back of the closet or thrown out in the trash? Plus, since when one of the all end goals of promotional items, is to show your customers your appreciation, would you want to give the very best? Not taking the time to find promotional gifts with some sort of practical use, you are basically wasting your money. You'd be better off spending your marketing budget on television or newspaper advertising.There are a number of affordable items you can give your customers to show them you appreciate their continued support of your business. Things like coffee mugs; calendars and desk clocks can be bought in bull, personalized with your logo or other graphics and handed out for a reasonable fee. These items are excellent for reminding your customers about your products and services on a daily basis.
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Last Updated ( Friday, 11 January 2008 19:00 )
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Written by Crystal Kordowski
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Friday, 24 June 2005 12:42 |
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Would you like to give your customers, clients and employees a gift they will wear for years to come? There is a wide range of promotional apparel on the market today. Promotional Shirts are easily the most popular items to imprint with your company logo and other information. It's not uncommon for companies to use these shirts to promote an event or the launch of a new product line, a new location, or to launch a new marketing campaign.Providing your long-term business partners with a promotional gift is extremely vital. A promotional golf shirt is an excellent choice. Many business executives enjoy playing golf on the weekends, and going on golf retreats. Golf shirts lend a crisp and clean look to casual attire. Providing these promotional shirts to your business partners, your company also receives increased exposure in the business community. If you want to reward your employees for their hard work you can provide them with promotional shirts. Companies that show employees respect and gratitude tend to have higher production rates and less attendance problems. Sometimes even the simplest of gestures is enough to let people you’re your appreciation. You can design a t-shirt for a specific event, like a retirement party, company picnic, or charity event sponsored by the company.Do you have a trade show or you want to help raise money for a charity? A promotional item is a great way to commemorate the event. A t-shirt is also an affordable item that can be used to promote the launch of a new product line, or the opening of a new store. You can even provide shirts to potential customers as incentive for purchasing your products, or signing up for your services.
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Last Updated ( Friday, 11 January 2008 18:58 )
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Written by Crystal Kordowski
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Thursday, 23 June 2005 15:27 |
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A promotional watch is an excellent gift for business partners, loyal customers and special events. When you work with the right promotional company you can find the watch that best fits your image and your budget. It's important when finding a promotional product like this to find a watch that is made with quality components for your money. You don't have to spend a lot on this item, but you should do some comparison shopping to find watches that will hold up to the test of time. You can present a promotional watch as a promotional gift for participating in a community event or activity. This is a popular item for fund raising events and charities. A friend of mine presented watches to her clients when they donated money to a local school. She wanted to tie-in the gift to a theme for the event. She ended up using the slogan "make time for learning." She ended up raising a great deal of money for the school, and has continued the event every year since. The watch was a simple token of appreciation, and would later become a desired item by members of the community. It featured the school mascot, and was not available for sale. Several people called her after the event to find out where they could buy the watch. She ended up selling the remaining watches in the school store, and donating the proceeds to the school as well.A promotional watch is a great marketing tool for any business. You want provide something to your customers that is both functional and stylish. Plus you want to be rest assured they will be worn for years to come. When you imprint these watches with your company logo, you create brand recognition. This is a great way to stay in the minds of your customers. The next time they need some of your products, they will think of your business first.
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Last Updated ( Friday, 11 January 2008 18:59 )
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