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Written by Katrina Halle Lee
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Thursday, 26 August 2010 23:21 |
I always love to buy at drive thru in my desired fast food chain. Aside from the excellent food, I am also a fan of order takers' warm smile and courteous service. Every time I purchase, I always notice that whenever they draw together my order, the logo of the restaurant is always facing me. All the materials that they are employing from the burger box to the soda cups are imprinted with the fast food logo. I always thought that it is just a twist of fate but now it came to me that it is actually intentional. It is a marketing tactic of fast-food to face their promotional paper cup in front of their buyers.
When I found out about that, I told myself, I was gotten by a promotional glasses and mugs. Through such studying I discovered that everything has its purpose of existence and even the belittled cups can do advertising on their own. No surprise why coffee shops are retailing promotional ceramic mugs and custom promotional glasses with their logo to professionals who drink it on the go, a free endorsement indeed.
I went in a job expo a few years ago. It was a full-up horde and I really felt weary looking for companies that have the best jobs that corresponds to my qualifications. I came across with a certain booth that grants promotional travel mugs and tumblers and free bottled water. I was so touched with how that firm know how to empathize with a job hunter like me. From then on, aside from their travel mug, I kept in mind how this company replenished my frazzled body with a bottle of water.
I wasn't shocked why that corporation is ranking really high on sales. I guess it isn't just about the water bottle or promotional mugs that they are giving out. Well, it helps because it promises them total brand recall of their logo because custom promotional glasses are really functional whether in office, at play or at home.
During a picnic, we were employing our company's promotional paper cups and I just know why. After the games, I got a great incentive from my fiance, it was a promotional ceramic mug with our picture on it. I was so overwhelmed because every time I drink my coffee on it, I remember him. I guess that is really the purpose of promotional drink wares, a repetitive brand recall. No wonder why many businesses invest on it as their trade expo incentive and promotional gifts for employees.
It is good to know how small things can move mountain when used in marketing. It only goes to show how influential the power of promotion is.
Katrina Halle Lee is a guest writer for promotional paper cups and promotional ceramic mugs. Read more articles by Katrina Halle Lee here.
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