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Written by Nikkola Jameson
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Saturday, 24 July 2010 01:51 |
With different styles and specifications, it is no wonder that pens have been one of the best-selling promotional merchandise for ages. While some might think that "a pen is just a pen", rollerball and gel pens undoubltedly deserve its own slot on one's marketing campaign.
Rollerball and gel pens are fast-becoming the most broadly used pen in every industry. With an economical price and colors to suit every organization's theme, these pens offer comfort in writing by having tips that smoothly glide over paper like a fountain pen on a ballpoint's persona.
The mechanism of a rollerball pen allows its ink to move evenly while requiring less pressure than your usual pen. Often packaged elegantly, rollerball pens have a high perceived value. Some rollerball pens are also cost-effective and come in a price close to a ballpoint pen.
Gel pens on the other hand, also provide even strokes like a rollerball pen but does not run as much as the latter. Often used by students, it demands less pressure than ballpoint pens while creating bold shadings.
As it is affordable, rollerball and gel pens can be bought in bundles and can be given out at any campaign, whether on schools, trade shows or offices. Having your logo imprinted on these pens make your giveaway or gift extra special as it builds brand consciousness, increasing your company's visibility.
In the end, it all comes down to your niche market and how you would like to exhibit your brand to existing and potential clients. If you decide to use pens on your future campaign, up the ante and think of the rollerball and gel pen's advantages over ballpoint pens. With its capacity to bring to the table a crisp impression, there's no question that rollerball and gel pens are the way to go.
Nikkola Jameson is a tradeshow giveaways expert on branded promotional pens & branded gel pens
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